Beyond Organic: Integrity-Based Marketing — FarmPal
Organic certification captures some but not all of regenerative values. Building a brand around transparency, land stewardship, and animal welfare can surpass organic premiums.
Key Insights
- •Organic has become industrialized CAFO organic eggs exist
- •Your story and practices matter more than a certification label
- •Customers increasingly want to know the farmer, not just the label
- •Regenerative practices often exceed organic standards
- •Direct relationship eliminates need for third-party certification