Direct Marketing Imperative — FarmPal
Selling directly to customers captures full retail value and builds relationships. The middleman model commoditizes farms into poverty.
Key Insights
- •Farmers get 8 cents of each food dollar in commodity system
- •Direct sales can capture 80-100% of retail price
- •Relationship with customers creates loyalty and referrals
- •Story and transparency are major selling points
- •Customers who visit the farm become ambassadors